How to write a media press release

Take it from those of us who know: An easy way to ruin your relationship with the news media is to send a bad press release. If you deluge a news organization with unprofessional or uninteresting releases, your chances of ever getting favorable news coverage are zero-to-slim.

How to write a media press release

Contact How to write a basic media release Media releases are a great way to disperse news about your business and gain publicity in the media. They are written in a specific structure and must contain current or newsworthy information that a journalist and their audience would be interested in.

How to Write a Social Media Press Release | alphabetnyc.com

Here is a basic media release template which you can use to write a great media release. Ensure you bold it. Lead The lead paragraph is the key part of your media release and contains the most important information.

It is essential your lead is interesting, succinct and explains the main point of your story. It should answer the following questions, who, what, when, where, why and how.

11 Steps to Writing a Press Release (Samples Included)

Body The next paragraph should expand on the lead paragraph by providing more information. The body should be written in the inverted pyramid structure where the most important information is at the top of the release and the least important is at the bottom.

If a journalist has limited space in the publication they can trim the media release from the bottom and the most important information will still be included. Use short sentences and short paragraphs with active language. Always write in the third person.

Use quotes to make your writing more interesting but remember all assertions or opinions must be attributed to a particular person, or the organisation. The media are unable to use newsworthy assertions unless sourced, and they will often call to check on the quotes. End The last paragraph contains the least important information.

For example background information or a summary of essential information about the organisation, event or person. It is customary to finish the release with —ends- so the journalist knows it has finished. Boiler plate About us The boiler plate is a paragraph or two about the business, event or subject of the media release.

Try writing a media release for yourself using our FREE media release template.It’s incredibly hard to get a social media community interested in a press release, and it’s not because they hate hearing about what your company is up to, it’s just that they hate the way you’re telling the story.

How to write a basic media release - Public Relations Sydney

Consider some of the approaches the average press release takes. 1. [company. Press releases are also known as news releases. Back to basics, it means just that: news. If you've been marketing the same heating pad for 20 years and nothing's changed, there's no reason to write a press release.

Once you've determined that you need to write a press release incorporating social media, if you have an understanding of traditional releases, it shouldn't be hard to grasp the essential elements.

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How to write a basic media release Media releases are a great way to disperse news about your business and gain publicity in the media.

They are written in a specific structure and must contain current or newsworthy information that a journalist and their audience would be interested in. Why Regular Press Releases Fail in Social Media. Here are the 3 main reasons why a press release would normally have zero chance of success in social media: 1.

They have the wrong singular focus, which is on the company issuing the release. 2. They are full of marketing-speak that inherently engenders mistrust in the eyes of the social media audience.

3. Media releases are a great way to disperse news about your business and gain publicity in the media.

how to write a media press release

They are written in a specific structure and must contain current or newsworthy information that a journalist and their audience would be interested in.

8 Tips for Writing a Great Press Release | HuffPost